Lide is a Product Designer specializing in B2B SaaS, crafting experiences that blend Design, Data, and AI

Lide is a Product Designer specializing in B2B SaaS, crafting experiences that blends Design, Data, and AI

Lide currently works for Palantir

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I create intuitive, meaningful designs that connect people and technology. I focus on turning insights into impactful experiences that inspire and improve everyday life.

About me

Lide is a Product Designer with a background in Architecture and Urban Planning. He is also the founder for Fouxy Squad.
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During his free time, he is also a sticker designer and an amazing chef, know more here.

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May 2025 - present | London, UK

Palantir

Product Designer

Mar 2025 - May 2025  | London, UK

Plum Fintech

Mid-level Product Designer

Sep 2023 - Mar 2025  | London, UK

Deloitte Business Innovation

Product Designer II

Jun 2022 - Aug 2023 | Santa Clara, USA

Product Designer

May 2023 - Jul 2023 | Santa Clara, USA

AI Manga King

Founder

Apr 2022 - Dec 2022 | Santa Clara, USA
Tofu: The Voice-first Messenger App

Founder

Oct 2020 – Sep 2022

University of Cambridge

M.Phil. in Architecture and Urban Design (Part II)
Cross registration in Human Computer Interaction

Sep 2015 – Jun 2020  

South China University of Technology

B.E. in Urban Planning | GPA: 3.9/4 | Dean's List

Jan 2019 – Jun 2019

University of California, Berkeley

Exchange program in Design and Technology | GPA: 3.91/4
Focus: Front-end Programming, UX Design

2025
Nominated

UX Design Awards

2021
Finalist

Global Student Service Design Challenge

4+

Years of experience

10+

Satisfied clients

30+

Projects delivered

What Lide can help you:

Product Design

UI/UX Design
User Rsearch
Website Design
Product Design
AI-Driven Design

Other

Graphic Design
Sticker Design
Online Identity
Webflow Development
Custom Animations
"I had the pleasure of working alongside Lide during a pivotal period of change transformation within the asset team, and I cannot recommend them highly enough for their exceptional contributions as a junior product designer."
Lyanne Earls
Head of Product Management in Deloitte Business Innovation
“Lide has brilliant UX and design research skills. As a Product Designer on my team, Lide consistently impressed me with his dedication, creativity, and user-centric approach.”
Rachita Sharma
Lead Product Manager in Deloitte Business Innovation
“I appreciate the attention to detail around the various states and edge cases, resolutions and variations in data. This has allowed the end product to be very refined.”
David Moorhead
Lead Frontend Developer at Food Connected Ltd
“Lide's leadership in aligning teams through storytelling and prototyping has consistently driven innovative and impactful results.”
Huiwen Shi
UX Designer at Mobi System
“Lide’s entrepreneurial mindset and technical expertise make him an indispensable collaborator. His ability to balance creative thinking with practical execution consistently exceeded my expectations.”
Zhen Li
Staff AI Engineer at Replit
“Lide Li’s influence as a mentor has been instrumental in shaping the skills and confidence of
numerous budding designers and engineers.”
Ke(Alex) Shang
 Watch Product Design Engineer

lideli.leo@gmail.com

Fun things that Lide did